BMW Group BMW Group
WIN Alliance WIN Alliance
OMV OMV
Renault Group Renault Group
Mercedes-Benz Mercedes-Benz
Auto Cobălcescu Auto Cobălcescu
Gewiss Gewiss
Rolls Royce Rolls Royce
Kilometrul Bine Kilometrul Bine
Automobile Bavaria Automobile Bavaria
Huawei Huawei
Events Garden Events Garden
Forward Agency Forward Agency
Stella Artois Stella Artois
WIN Brokers WIN Brokers
Shell Shell

Advanced Value Accelerator

AVA Matrix Holding

AVA Matrix is a performance-driven holding company. Through our companies, we cover the full spectrum of business needs: strategy, architecture, software, marketing, and implementation. This means you work with one accountable partner responsible for the final outcome, not just for one isolated part of it.

Remote Group

The enterprise operator for complex projects across business, marketing, web, software, data science, customer experience, and performance. For enterprise environments, Remote Group delivers services in full alignment with each brand’s internal policies, standards, and governance requirements.

AVA Business Hub

Custom enterprise software solutions for the Romanian business environment: ERP, DMS, automations, industrial applications, SAP integrations, complemented by market-specific marketing components designed to support adoption, performance, and business impact.

AVA Resources

The performance hub that allocates, in a controlled and objective-driven manner, the best experts required to achieve each client’s desired results, while maintaining the highest standards of quality, efficiency, and execution.

AVA Tech Ventures

AVA Tech Ventures represents the line of technology companies developed within the AVA Matrix holding. These companies are built on validated solutions, then scaled into specialized software ecosystems. Each AVA technology venture integrates applied know-how, processes, data, automation, and digital infrastructure to generate fast impact, measurable performance, and operational efficiency, without the complexity, risks, and costs of custom development from scratch.

Car Rental Suite

Enterprise Platform

ERP, CRM, CMS, Website, E-commerce, Automations

Lead-Gen Automotive Suite

Certified Automotive Dealer Platform

DRP, CRM, CMS, Website, Vehicle Configurators, Leasing Configurators, Lead Forms

Digital Retail Platform & Marketplace

Auto Concierge+

Integrated Platform for Independent Automotive Dealers
CRM, CMS, Website, Vehicle Configurators, Leasing Configurators, Lead Forms, Listings, Broker Management

Real Estate DMS

Integrated Platform for Real Estate Developers

ERP, CRM, CMS, Website, Listings

Property Management System

ERP, CRM, CMS, Website, Automations, E-commerce

Website Builder CMS

Includes Mini-CRM, CMS, SEO Module, and Configurable Design Modules.

Key People

In an industry where people define the standard, AVA Matrix is the rare result of a team of A-Players: experts united by the same vision, the same work ethic, and the same drive for performance, building innovative solutions designed to deliver strong, measurable returns.

Andrei Drăguș

Andrei Drăguș

Managing Partner

Gabriela Popa

Gabriela Popa

Managing Partner

Cristi Pascu

Cristi Pascu

Co-Founder

Cătălin Guriță

Cătălin Guriță

Head of Legal

Radu Patron

Radu Patron

Head of Software

Costin Melnic

Costin Melnic

Enterprise Architect

Diana Cicirean

Diana Cicirean

CMO

Cristina Batog

Cristina Batog

CFO

Bianca Paraschiv

Bianca Paraschiv

Account Director

Florin Marica

Florin Marica

Creative Director

Nina Bratfalean

Nina Bratfalean

Marketing Adviser

Mihai Tănase

Mihai Tănase

Business Adviser

Cristian Rădulescu

Cristian Rădulescu

Financial Adviser

Measurable Impact

Results achieved through over 12 years of integrated experience in business, marketing, and software.

200+ Enterprise clients and large companies
2.000+ Projects delivered across competitive industries
€30M+ Marketing budgets managed
2M+ Leads generated for clients
€3B+ Revenue generated for clients
8 x SaaS Built from real market problems
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BMW Group

Over 30,000 leads generated, contributing to transactions exceeding €1.2 billion through the following initiatives: Product & Pricing strategy, Brand & Product Training for BMW, MINI & Rolls-Royce, implementation of Brand Identity standards across the certified dealer network, implementation of Customer Experience programs, coordination of cultural (CSR) projects, implementation of Driving Events, management of the Influencer Marketing program, and coordination of strategic partnerships (CEO Clubs, Forbes, OMV).
renault-group-studiu-de-caz

Renault Group

The HR department’s digital architecture and software solutions include a CRM, CMS, website, and accessibility module, transforming the platform into a more equitable, relevant, and community-focused digital space. The integrated employer branding strategy is supported by content marketing, training programs, and digital ecosystems, all aligned with the Group’s vision, mission, and values. These initiatives have highlighted the genuine synergy among employees, the spirit of collaboration, and the strength of the internal culture, helping to foster a stronger sense of belonging.
forward-agency-studiu-de-caz

Forward Agency

Designed and executed the commercial growth framework for Romania’s leading artist booking agency, aligning strategic partnerships, marketing, live events, and ticketing into a scalable business platform. Accelerated audience growth, strengthened commercial performance and enhanced long term brand value.
meridian-rent-a-car

Meridian Group

Delivered one of the most complex car rental platforms, integrating multiple group companies into a unified operational ecosystem. Led the implementation of process automation, online booking, digital workflows, customized business models, cost optimization initiatives, and scalable operational frameworks. Successfully deployed Renault Group standards, ensuring operational consistency, commercial efficiency and a future digital infrastructure.
omv-petrom-proiecte

OMV / Petrom

Led the negotiation and execution of the OMV–BMW Romania strategic partnership, launching OMV MaxxMotion Performance Fuels through the BMW xDrive Experience Tour. Delivered a premium co-branding platform that strengthened brand equity and engaged high-value automotive customers.
dacia-kilometrul-bine-studiu-de-caz

Dacia - Kilometrul Bine

Through our CSR initiatives, we have contributed to projects that reflect a genuine commitment to people, communities, and the environment. We are proud to have supported—and to continue supporting—tangible measures aimed at preventing road accidents through educational initiatives, content marketing, and practical digital ecosystems accessible to children and people with disabilities alike. We also contributed to the Human First project, dedicated to specialized response teams, strengthening the brand’s role in promoting safety and social responsibility. The “Primul Pas Contează” (“The First Step Matters”) campaign has been—and remains—one of Romania’s most significant CSR projects, demonstrating that education can drive meaningful change and foster long-term responsibility.
gewiss-studiu-de-caz

GEWISS

Implementation and coordination of the GEWISS Circle, GEWISS × WIN Alliance, and GEWISS IS YOU initiatives through marketing, digital infrastructure, strategic partnerships, and employer branding. The implementation included landing page development, photo and video assets, brand awareness and performance marketing campaigns, WIN Alliance × GEWISS activations, data analysis, Wave I and II optimizations, and customer journey development.
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WIN Alliance

Built and scaled an integrated business platform unifying strategy, brand, technology, and commercial operations across a premium multi-business holding. Led enterprise transformation, strategic positioning, and growth execution, achieving best commercial performance, optimised customer acquisition economics and sustainable value creation.
auto-cobalcescu-studiu-de-caz

Auto Cobălcescu

Auto Cobălcescu was transformed from a brand historically associated with taxi services into one of Romania’s largest integrated multi-brand automotive sales and service centers, representing BMW, MINI, Dacia, Renault, and Nissan. The project included a complete rebranding, alignment with manufacturer standards, brand identity and brand behavior training, the development of a complex digital architecture, innovative solutions and integrations for vehicle inventory transactions, brand awareness and performance marketing campaigns, data science, and continuous strategic optimization. Through this integrated approach, Auto Cobălcescu strengthened its market position and became a benchmark for performance within Romania’s certified dealer network.
automobile-bavaria-studiu-de-caz

Automobile Bavaria Group

We implemented a comprehensive digital ecosystem across the entire BMW and MINI network, fully aligned with the manufacturer’s brand identity standards. We also coordinated the Brand Ambassadors program and the largest automotive exhibition at the Bucharest International Auto Show (SIAB), further strengthening the Group’s market leadership. These initiatives directly contributed to increased profitability, stronger customer loyalty, and the reputation of the Automobile Bavaria Group brand.
rent-a-car-bavaria-mobility-studiu-de-caz

Rent-a-Car Bavaria Mobility

We implemented the AVA Rent platform by integrating ERP, DMS, CRM, CMS, and website solutions to automate processes and connect the business with multiple sales channels, brokers, and partners. Tailored to Bavaria Mobility’s business model, the platform supports flexible options ranging from daily rentals to long-term subscriptions, while streamlining workflows and reducing operational costs.
apex-speed-fest-studiu-de-caz

Apex Speed Fest

Led the commercial launch of Romania’s largest motorsport festival, delivering 4,500 ticket sales within two weeks through an integrated go-to-market strategy. Directed pricing, marketing, sponsorships, strategic partnerships, and event execution, establishing a nationally motorsport brand with scalable growth potential.
events-garden-proiecte-03

Events Garden

From a start-up to one of Romania’s largest event venues. Through the AVA Framework, we implemented a complete ecosystem—from the business case, market research, marketing plan, brand identity, and go-to-market strategy to performance campaigns, brand awareness, influencer marketing, and continuous strategic optimization. We positioned the brand within the affordable luxury segment, differentiating its offering through a premium, consistent, and accessible customer experience.
drive-2u-proiecte

Drive2U

From concept to winning the Best Customer Experience Award presented by Rentalcars.com / Booking.com. The project included defining strategic objectives, developing the brand identity, producing photo and video assets, building a fully integrated digital ecosystem, implementing multiple automated workflows, developing a mobile app, creating the go-to-market strategy, and establishing clear quality standards. The consistent, integrated implementation across a fleet of more than 500 vehicles contributed to a fleet utilization rate of over 80% and helped achieve the highest score ever recorded by a Romanian company on the platform.
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Teslounge

Teslounge — A pioneer in bringing Tesla to the Romanian market through a fully integrated business, software, and marketing ecosystem. The project included pricing, product, and leasing configurators, a DMS, CRM, website, marketing plan, go-to-market strategy, launch event, and brand awareness and performance marketing campaigns. Through an integrated approach focused on conversion and a seamless digital experience, we facilitated the sale of more than 200 Tesla vehicles in just three months.

From Challenge to Solution

Performance Architecture

Every transformation begins with understanding the business reality. We assess value drivers, constraints, capabilities, risks, operational inefficiencies, and growth opportunities. From there, we architect an integrated operating model where strategy, technology, data, commercial execution, and customer experience work as one to accelerate sustainable growth.

CONTEXT 

Execution begins with understanding the business. We evaluate the Company strategic context, existing value, strengths, weaknesses, opportunities, and risks. This foundation enables us to design an integrated operating architecture where business, marketing, software, data, processes, and customer experience function as one integrated system.

DELIVERABLES

Business Discovery, needs assessment, market analysis, resource evaluation, risk assessment, expectation alignment, and strategic objective definition.

RESOURCES

Business Architect, Financial Analyst, Marketing Strategist, Key Account Manager.

CONTEXT

We identify the most relevant market opportunities by analyzing the competitive landscape, customer behavior, and current business performance. We separate assumptions from facts and translate insights into actionable strategic opportunities.

DELIVERABLES

Market Insights, competitive analysis, audience analysis, customer profiling, benchmarking, funnel analysis, data assessment, and growth opportunity mapping.

RESOURCES

Business Analyst, Marketing Strategist, Market Research Specialist, Key Account Manager.

CONTEXT

We define the strategic direction and operating principles that enable sustainable growth. This stage establishes market positioning, business priorities, value proposition, decision-making frameworks, and the operating model required to build a scalable, profitable business.

DELIVERABLES

Assessment, To-Be Vision, strategic roadmap, business forecasting, and functional specifications for web and software development.

RESOURCES

Business Architect, Marketing Strategist, Software Architect, Financial Analyst, Key Account Manager.

CONTEXT

We design the integrated architecture that aligns business, brand, marketing, technology, data, operations, and customer experience. This is where strategy becomes a scalable operating system, enabling consistent execution and sustainable growth.

DELIVERABLES

Service Level Agreements (SLA), Standard Operating Procedures (SOP), Business Plan, Marketing Plan, Software Architecture, Brand Identity, UI/UX Design, Action Plan, Media Plan, and Corporate Guidelines.

RESOURCES

Business Architect, Marketing Strategist, Software Architect, UX/UI Designer, Data Scientist, Brand Strategist, Key Account Manager.

CONTEXT

We execute the approved operating model in alignment with the defined architecture. Every deliverable is developed, validated, and aligned with business objectives, commercial growth, and customer experience to ensure seamless execution and measurable outcomes.

DELIVERABLES

ERP, DMS, CRM, CMS, Websites, Mobile Applications, Process Automation, System Integrations, Data Migration, Content Marketing (including photo & video assets), Brand Awareness Campaigns, Performance Marketing Campaigns, Brand Activations, and Corporate Events.

RESOURCES

CMO, CTO, CPO, Senior Project Managers, Full-Stack Developers, UX/UI Designer, Creative Director, Content Manager, Graphic Designer, Video Producer, Performance Marketing Specialist, SEO Specialist, Social Media Specialist, Event Manager, Key Account Manager.

CONTEXT

We validate whether the implemented system delivers the expected business outcomes. By analyzing performance data, lead quality, conversion efficiency, customer experience, and operational bottlenecks, we identify opportunities and ensure every component performs as intended.

DELIVERABLES

A/B Testing, Performance Overview, Customer Journey Analysis, Operational QA, Validation Report, User Journey Roadmap.

RESOURCES

Software Architect, Marketing Strategist, Data Scientist, Performance Manager, QA Specialist, Customer Experience Specialist, Key Account Manager.

CONTEXT

We optimized  what works and eliminate what doesn’t. Using validated performance data, we refine budgets, teams, processes, campaigns, digital assets, and customer journeys to maximize efficiency, profitability, and long-term business growth.

DELIVERABLES

Optimized Action Plan, Optimized Media Plan, Website Optimization, Budget Reallocation, Campaign Optimization, UX/UI Enhancements, CRM Optimization, Strategic Recommendations.

RESOURCES

Performance Strategist, Data Analyst, Marketing Strategist, UX/UI Specialist, CRM Specialist, Copywriter, Project Manager, Key Account Manager.

CONTEXT

We scale only what has been validated, optimized, and proven profitable. The operating model evolves into a repeatable, predictable, and scalable growth engine capable of sustaining long-term expansion without compromising brand integrity or customer experience.

DELIVERABLES

Long-Term Forecast, Scaling Strategy, Operational Playbook, Performance Benchmarks, Best Practices Framework, Channel Expansion, Market Expansion, Replication Model.

RESOURCES

Business Architect, Marketing Architect, Software Architect, Key Account Manager.

Performance Principles

pie-chart pie-chart

We invest only in solutions that create measurable value.

money-clock money-clock

Time is optimized, never wasted.

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Marketing is an investment in growth, not an operating expense.

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Technology is the foundation of business performance not a standalone function.

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Business alignment is a prerequisite for sustainable growth.

cheese-king cheese-king

Brand equity is built for the long term, never compromised for short term gains.

user-tick user-tick

Customer experience defines the standard of our performance.

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We build scalable businesses designed to create lasting value.

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A high performing business creates demand through differentiation.

Client Benefits

We replace unclear perceptions or inefficient allocation of value with structure, transparency, and sustained performance.

Through AVA Matrix, the client benefits from:

01

Brand Reputation

02

Profitable Growth

03

Market Leadership

04

Capital Efficiency

05

Risk Reduction

06

Strategic Clarity

07

Predictable Performance

08

Operational Efficiency

09

Enterprise Value

10

Scalable Operating Infrastructure

11

Effortless Execution

12

Customer Excellence

Why us

Our competitive advantage lies in designing integrated business, technology, marketing, and customer experience ecosystems that directly enhance commercial performance, operational efficiency, and long-term business value.

Product / Technology

Technology is treated as a business capability not a standalone deliverable.

We design and develop digital ecosystems, enterprise platforms, websites, CRM, ERP, DMS, mobile applications, automation, system integrations, and custom software aligned with each client's commercial objectives, operational requirements, and growth strategy.

Every solution is engineered to deliver clarity, operational efficiency, governance, scalability, and measurable business outcomes.

Price / Value Efficiency

Price / Value Efficiency

We maximize return on investment by aligning capital, resources, and execution with measurable business value.

Every investment is assessed through its contribution to commercial performance, operational efficiency, and long-term enterprise growth.

Executive Expertise

Executive Expertise

Our engagements are led by senior specialists with extensive expertise across strategy, technology, commercial growth, and enterprise transformation.

By combining strategic insight with execution excellence, we deliver measurable value, sustainable growth, and lasting competitive advantage.

Customer Experience / Trusted Delivery

Customer Experience / Trusted Delivery

We build long-term partnerships founded on transparency, accountability, and measurable outcomes.

Every engagement is guided by ethical execution, client-centric decision-making, and an uncompromising commitment to quality, trust, and sustainable business growth.

AVA Matrix overview

Integrated Business, Marketing & Technology Solutions
Designed as a unified ecosystem to accelerate performance, scalability & sustainable growth.

PURPOSE
From Value to Legacy

From Value to Legacy

From Value to Legacy

From Value to Legacy

From Value to Legacy

From Value to Legacy

From Value to Legacy

From Value to Legacy

We turn strategic vision into enduring businesses, products, and systems. By designing systems, products, and ventures that deliver measurable outcomes, efficient capital deployment, and long term growth.

A technology holding company that builds, acquires, and scales businesses across strategy, marketing, technology, data, customer experience, and proprietary SaaS intellectual property.

We build solutions grounded in proven patterns, validated through measurable outcomes, and continuously improved to deliver lasting business value.

Enterprise solutions that integrate business strategy, marketing, and software for the automotive, real estate, industrial, energy and luxury sectors.

The intersection of enterprise-grade excellence and performance-driven execution. We combine strategic architecture, disciplined execution, expert capabilities, operational governance  to create measurable business outcomes.

Our differentiation is our integrated operating model. By bringing together strategy, software, marketing, and data within a single holding structure, we align decision-making with execution, eliminate operational fragmentation, and improve capital and resource efficiency. The result is premium execution, stronger governance and long term enterprise value.

We align strategy with execution through a structured operating framework. Starting with business objectives and organizational context, we translate strategic intent into operating models, disciplined execution, continuous optimization, and scalable growth creating lasting enterprise value.

Our expertise is defined by enterprise-scale execution: complex business transformation, custom software, digital platforms, market validated SaaS products, disciplined capital allocation, and measurable commercial performance.