Project highlights

• Visibility project through driving experience event for BMW Group Dealers Network in Romania
• 63 event days
• 10 locations
• 3 days per location, 2 slots per day, 24 guests per slot, over 1600 participants
• 16 BMW models
• Workshop Presentation for BMW models
• Driving sesions: Scenic drive and Offroad experience
• Team coordintaion
  • 10 BMW Dealers
  • Driving Instructors
  • Branding Agency
  • Technical Team
  • Marketing Team

Objectives

• Sales Push
• Enhance brand awarenesss
• Differentiate BMW xDrive (4WD) performances vs copetition
• Amazing Customer Experience

Customer feedback

• Over 97% of participants said that the event was above their expectations